Features to Remember on Facebook Ads

Facebook Ads are a brilliant way to reach new customers and grow your business (we all know this by now!). With so many features available, however, it can be tricky to remember them all. What features should you explore this year? What features will your Facebook Ads agency prioritise?

Lookalike Audiences

If you haven’t seen it before, this powerful feature allows you to target people who have similar characteristics to your existing customers. All you need is a list of emails from current customers and Facebook will generate an audience for you. Essentially, you can expand your reach but still target people who are likely to be interested in what you offer.

Ad Testing

Facebook Ads allow you to test different versions of the same ad within a single campaign. This means that you can experiment with different combinations of images, videos, headlines, and text to determine which one resonates best with your audience.

Why is testing important? It allows you to optimise the performance of your ads over time. Instead of relying on guesswork, you can use data-driven insights to determine which version of the ad will get more clicks, conversions, and other desired outcomes.

Audience Insights

Facebook Ads also comes with a powerful tool called Audience Insights. This feature provides you with demographic, psychographic, and behavioural data about your target audience. Among other things, this data can help you create ads that are more tailored to the interests of your users. For instance, if you know that a particular demographic tends to be more responsive to certain ads, you can create campaigns that are specifically targeted to that audience.

Ad Scheduling

Another helpful feature of Facebook Ads is Ad Scheduling. With this tool, you can specify the times and days when your ad will be displayed. This allows you to optimise the performance of your ads by targeting the highest-performing times and avoiding periods when the results are likely to be poor.

For example, if you have a large customer base in Australia, you can set your ad to run during the morning and early evening hours in that country. This will ensure it reaches people when they’re most likely to be online and engaged with your business. If your audience is spread across multiple countries, you can even take it a step further and create different ad schedules for each country.

Ad Placement

Next, you can also use Ad Placement to determine where your ads will appear on Facebook. You have the option of letting Facebook choose from a variety of possible placements or you can manually select which placements you want to use. For example, you can choose to target users who are logged into their desktop computers or those using the mobile app. You can also select which pages your ads will appear on including a user’s newsfeed, a friend’s page, and even in videos.

Targeting Options

When creating an ad on Facebook, you also have the chance to use targeting options. Targeting allows you to narrow down an audience based on age, gender, location, interests, relationship status, and more. Of course, this means that your ad gets exposed to potential customers who are likely to be interested in what you’re offering rather than those who have no interest at all.

Budget and Bidding

Last but not least, you also have the option to set a budget and choose your bidding strategy when running an ad on Facebook. You can decide how much you want to spend each day, or even go with the maximum amount you’re willing to pay for a single click or impression of your ad. Also, you can choose between manual bidding and automatic bidding depending on your preference