How to Automate Your Web Scraping Routines
Around 2.5 quintillion bytes of data are produced every day, and this number is predicted to grow in the future. While tons of data offer an opportunity for companies to collect data for making business decisions, it also follows up with numerous challenges.
For instance, getting blocked, frequent slowdowns, and CAPTCHAs are common things marketers struggle with on their road to web scraping projects.
You cannot claim you understand how to extract data from a website if you do not know the ways out when facing scraping issues.
This article will unveil web data collection benefits, challenges, and possible solutions to tackle the problems.
What Are the Benefits of Web Data Collection?
Whether you run a small business or own a large organization, understanding customer preferences, competitor actions, and market trends helps you with your business.
Later, you can adjust your business practices accordingly and implement practical strategies to earn a spot in the booming e-commerce industry.
Here’s an overview of the advantages of web data collection.
Understand Your Market
Which products perform better in your market, and what do consumers expect from services in your niche? That’s precisely what you can discover through reliable web data.
You cannot design anything and expect it to sell. When running a brand, you must consider numerous things, and knowing your market is the key.
When you understand what sells in your market, you can fine-tune your strategies and win your ideal customers.
Improve Marketing Strategies
The digital marketing industry is expected to grow by 9% by 2026. Perhaps this explains why businesses are dashing towards this marketing tactic.
If you want to boost conversions, outshine your competitors, and establish trust between your company and the market, you need to go above and beyond to optimize your marketing game.
The truth is, you cannot do this without collecting authentic web data.
Data helps you discover which marketing campaigns your audience responds to. This way, you can learn about your ideal buyer persona, consequently improving your marketing strategies.
Track Your Competitors
You designed the same product as your competitors but failed to attract an audience. What could be the reason behind this unpleasant experience?
You can know how competitor products perform better through competitor research.
Collecting competitor data can provide valuable insights and help you unleash strategies that win customers.
Web Data Collection Challenges
As enticing as it may sound, web data collection is a tough nut to crack – if you aren’t familiar with the challenges and unique solutions to tackle them.
Here are a few difficulties you may face during web scraping and data collection.
Slow Load Speeds
Automated data collection feels pointless when dealing with slow loading speeds. When a website receives numerous requests, it slows down and takes longer to load content.
Because data collection is meant to boost your business efficiency, slow speeds can be a pain in the neck – as they delay business activities.
When you send a large number of requests to a website, it isn’t uncommon to get blocked.
Because a site repeatedly receives requests from the same IP address, it bans your activity. As a result, it halts your web data collection and might stop it completely.
A few websites limit your access, while others ban your IP address permanently.
CAPTCHA is another annoying data collection challenge. It distinguishes a person from a bot. Many websites ask to enter certain characters or perform logical tasks for verification.
This requires human power as bots are pretty slow in solving the presented problems. So, CAPTCHA makes data collection inefficient by reducing the speed.
Scraping APIs Handle the Data Collection Challenges
There is rarely a task that is free of effort, and data collection is no exception. How can you expect to harvest helpful data without encountering issues?
You’ll face challenges, but that shouldn’t stop you from collecting the data. Why? Because numerous solutions help you speed up data collection and tackle related issues.
Web scraper APIs enable automated data collection and make it easier for you. Here’s how they handle the presented challenges.
- IP blocking. APIs keep you from vexing blocks through rotating proxies. So, regardless of the number of requests you send, the website receives it from a different IP address.
- Automation. Every business appreciates automation because it eliminates the need for manual work and boosts workflow. Luckily, APIs provide automated data collection and help improve work efficiency.
- Easy integration. A straightforward interface makes it easier for you to collect and retrieve content on the go.
- Customization. The built-in solutions of APIs allow personalization, helping you reach your unique business goals.
If you want to learn how to extract data from a website, you must familiarize yourself with data collection challenges and possible solutions (for more info).
We addressed numerous data extraction issues and how APIs help you resolve the pain points. Make sure you use a reliable API to make your scraping projects – and business – successful.