A digital catalog is a list of products that are represented by individual files on the computer, which can be easily viewed and sorted by category. It is a key element in eCommerce, as it allows customers to find what they need and determine if it’s available for immediate purchase online. It can be easily made with interactive catalog software.
Digital catalogs are also used to create an online store for brick-and-mortar stores that want to offer their products online. They can be used by existing retailers who want to expand their reach and provide a more convenient shopping experience for consumers.
Explaining interactive catalog software
It is an application that facilitates the creation of digital catalogs. It allows you to create a database of the items you sell and organize them by category, manufacturer, or product type.
The software will then let you create lists and categories for each item, as well as create subtotal sheets and shipping labels.
The software is loaded with a certain number of features:
- It allows you to create a shopping cart for your customers
- It allows your customer to make a smart search of your product range within your catalog
- It allows you to share your products on your social media pages
- It allows you to integrate CRM tools into your catalog
- It provides detailed analytics of your sales and users
Benefits offered by a digital catalog
One of the biggest benefits of a digital catalog is that it’s easier to update. If you have an old catalog and one of your vendors has changed their product, you can simply update the information about that product in your digital catalog. You don’t have to go through the process of sending out new catalogs, printing them out and stuffing them in envelopes or using a fax machine.
Another benefit is that you can offer more information than just one page or page number. You can include images or video clips of your products, which will help increase sales. Further, you won’t have to worry about losing customers’ information if they decide not to do business with your company anymore.
There are several benefits associated with digital catalogs that you just can’t in their paper counterparts. Since you do not have to print and mail them, you can save a huge amount of dollars on paper and mailing costs. Moreover, you do not have to deal with storage space and cost.
It’s time to embrace digital catalogs for your business
As a forward-thinking business owner, you need to embrace digital catalogs for your business.
- Increased sales:
Your customers can easily find the products they’re looking for, even if they don’t know exactly what they want.
- Improved customer service:
Your customers can easily find answers to their questions about your products, so you can focus on helping them rather than answering basic questions over and over.
- Connect with your website:
You can integrate your product catalog with your website for enhanced visibility and grow your brand.
- Around the clock sales:
Even if you are sleeping in your bed, your online catalog will make sales for you. Your customers and potential customers can access your products anytime and any part of the world conveniently.
If you want to create your digital catalog, you can go for an interactive catalog software solution. If you search on any major search engine like Google, you can get a lot of options to select from. Just find out more about the software provider before availing of their services and products. You can use any review website to know more.