If you happen to forget your Smartphone at home one day as you leave for work or school what would happen? For most of us, we would be disoriented; concentration would be poor and most of our daily routines would be disrupted. We have become so accustomed to smartphones, more so the apps; platforms that help us in different ways as we go about our daily activities. Talk of entertainment, news, making payments for different goods and services to getting directions or other types of information, smartphones have become an important part of our lives. They have taken over the traditional devices and day by day they are becoming more and more versatile. The sports industry has not been left behind, the sector has benefitted from the evolution of digital technology. According to Forbes magazine, the global sports market has reached over $100 billion and is expected to record phenomenal growth in the coming years as sports-centered mobile apps continue to take root. In this article, we will be exploring the increased usage of mobile sports apps.
How many people use mobile sports apps?
According to a US Mobile app research report, ninety-three percent of Smartphone owners use apps. A substantial number of mobile apps users use them to play mobile sports. The majority of these users are in the youth bracket while other age groups also catching up fast. CBS News in a recent study found that fifty-six percent of all Americans follow sports. Football alone accounts for seventy percent of all the fans in the country, a figure that is higher than the global estimate where roughly sixty percent love the game.
It is also interesting to note that sports fans watch their favorite sports on wide variety of t platforms, but television sets remain the most popular. However, it is interesting to note that smartphones and tablets have become an important part when it comes to watching sports. One US marketing firm, eMarketer estimates that seventy percent of the US adult sports fans have a second screen as they watch their favorite matches. The second screen in this case is a mobile sports app, where they follow the action even when they briefly move away from the screen. Aladar Kollar, a sports betting expert makes an interesting observation „Amint azt a Mightytips.hu mobilos sportalkalmazás-használati elemzésünkből megfigyeltük: A sportrajongók a kedvenc játékok tévékészüléken való nézése mellett a második számú képernyőt is használják, ami jelen esetben a mobileszközük, hogy tájékozódjanak a meccsekről, és megkeressék a legjobb sport előrejelző alkalmazást fogadási célokra. A második számú képernyő a kulcsfontosságú pillanatok visszajátszására, valamint a játékokról való csevegésre is szolgál.”
- The global sports market is over $ 100 billion
- 93% of smartphone owners use mobile apps
- BBC sport app has hit more than 1M active users per month
- Four in every bettor use mobile apps
A significant proportion of those who use mobile apps to watch their favorite sports also use them to wager for their favorite teams and players. In most of the markets especially the emerging ones, a higher proportion of their revenues is generated from mobile apps. This could explain why mobile apps have invested heavily including hiring the best sport app developers to give their users an experience that will encourage them to use their mobile devices. It is not just betting sites that are seeing an increase in usage of sport social app, media companies have seen a rise in the number of users accessing news and games using their platforms. BBC sport app has hit more than one million users a month in the United Kingdom alone.
Sky Sports Mobile app, ESPN app among other platforms has recorded increased active usage. Most of these platforms report increased access to news and information, replaying of matches as well as predictions. BBC sport app among other platforms, are projected to see increased usage in the coming years as more people discover new ways to get the information that they need on their favorite sports.
Gone are the days when getting news and even playing sports, one had to be in front of a computer at home or office. With technological advancement, things have moved pretty fast. Playing using mobile sports app can be done in the comfort of your house. Given that several mobile apps are offering a platform to play games, there can be no dull moment. Whether in the office, traveling or any other place, mobile sports players can enjoy their favorite games, get news and also access lots of products and services that are offered through these platforms.
Providers of these platforms are using the services of experienced sports app developers to net a large market that has emerged out of the usage of smartphones. You can be in traffic or while resting in your house, you can quickly whip your sport social app and start playing or betting for your favorite matches. For you to benefit from this experts says you need to identify mobile sports app that offers the services that you need. Given that there are many offering similar services gives users a wide range of choices. However, this can be a source of confusion.
Usage of mobile sports apps, either for playing games or placing bets has provided users with a convenient way to engage. As we move on, usage of mobile sports apps will increase. Failure to keep up with the trends spells doom for any player in the sports industry.