Efficiency is something many people strive for, since time is a valuable resource. There are a number of marketing tools available today that can help you boost productivity and streamline monotonous tasks – ad management tools are just one of them.
Advertising management is the management of advertising campaigns.
Advertising management oversees different marketing activities and responsible individuals to ensure that campaigns are run effectively and target marketing is reached.
Advertisers can focus on various metrics, like ROI, conversions, and media placements, that contribute to campaign success on a variety of levels, depending on your business needs.
Software for managing advertising campaigns
Ad management tools are what they sound like.
Various aspects of advertising can be streamlined and automated by ad (advertising) management software and tools, including ad and campaign planning, collaboration, execution, sharing, monitoring, and analysis.
Here are the 10 best tools for managing ads
This. Google AdWords Management Software
You can manage and track your inbound marketing campaigns with HubSpot’s Ads Management & Tracking software. Marketo makes it easy to manage all of your campaigns from start to finish. You can create ads, manage them, and track them across different networks.
AdRoll manages ads, emails, recommends products using artificial intelligence, and measures cross-channel performance for ecommerce businesses. It is a platform that manages all advertising and marketing activities for your business. AdRoll also offers the following features:
With RollWorks, you can identify target accounts, engage them with ads and various channels, and measure your success. Account-based advertising, targeting, and prioritizing target accounts are all possible with this tool. Other RollWorks features include:
Specifically designed for B2B marketing, Influen2 is a person-based ad platform. This tool shows your ads to specific people and measures the results. Ad effectiveness among the targeted audience. Influ2 can also be used to:
Broadcasters, publishers, and online services can use Adstream to manage digital assets and deliver ads. This is a Connectivity Suite, which means that all aspects of your marketing can be integrated and connected, including digital asset management and delivery, traffic management, media automation, and analytics. Among the other features are:
Account-based advertising is available through 6Sense’s account-engagement platform. AI, big data, and machine learning are used by the platform to help you identify and understand your target audience’s buying behaviors, prioritize sales and marketing accounts, and create and share personalized and engaging content. Among its other features are:
Powered by the cloud, Celtra automates creative production. Due to its cloud-based nature, the platform makes collaboration simpler and more efficient – team members can design, approve, and share digital assets among markets, campaigns, and more. The platform also has the following features:
Advertising on social media can be managed with Smartly.io. Using its automated tool, you can create engaging advertisements and experiences on the social media channels that matter most to you. Your creative assets can also be optimized based on audience data, and your ads can be bulk-updated in real-time using algorithms. You’ll also find:
9. Marin Software
Marin Software manages search, social, and ecommerce ad spend for advertisers in one place. You can use its automated tools to identify growth opportunities across major search engines, align your social media channels to boost growth, and integrate product feeds to optimize shopping campaigns. Here are some other features:
StackAdapt provides a self-serve advertising platform that digs deep into your business data to get unique insights that can be used to create and deliver high-impact campaigns. You can use it for creative ad management, as its high-quality creative studio allows you to match the most effective creative assets with campaign KPIs on a platform-by-platform basis. StackAdapt allows you to do the following things: