Ways to Effectively Promote a New Product or Service
Are you coming up with a new service or product? If so, you must have thought of the ideas to promote it rightly. Well, if not, do not worry! Creating a new product or service is itself a big task, and promoting it rightly is another. It is crucial to make a smart move while launching and promoting to prevent missing opportunities and losing out on invested money.
When you promote your product correctly, it helps in boosting sales and get you to the desired outcomes. But, many businesses often don’t plan wheels when it comes to promoting.
Through this post, we will introduce you to the most effective ways to promote your products or service that will ensure expected benefits.
Exclusive product preview
Providing an exclusive product review to your loyal customers can help greatly promote your new products or services. When you do this, it also helps in product promotion to their networks and community. You can perform a product preview in the form of a pre-launch party, demo, or online tour. Besides, it could also be a special event wherein the customers can test it. Such exclusive previews are not just good for customer engagement but also build credibility and trust, which in return can forge you as a trusted brand.
Conducting an online social media contest can be a fun way to engage and connect with customers. With such contests, you strengthen the relationship with existing customers and get a chance to bring in new prospects and followers.
You can announce a contest on social media platforms like Facebook or even on emails and your website. Such contests generate excitement for new products or services while driving more traffic to your website.
Introductory offers and schemes
Making your new product or services available to the customers as an introductory deal can be smarter than launching and announcing directly. You can promote a deal in formats like fewer rates for a bulk package, discounted pricing, coupons, vouchers, joint promotion, buy one and get one free, referral gift, etc.
No matter which offers you opt for the promotion of the new product or service, ensure to let people know that it won’t last for a long time while creating an urgency to opt for what you are offering.
Social media marketing
Social media platforms are the best to market your products online. You can use platforms like Facebook, Instagram, Twitter, etc. Since there are an endless number of active users on social media sites, your new product will not go unnoticed. Also, social media sites are ideal platforms to promote anything without spending much from the pocket.
Some ways to use social media for promotion include:
- Making a brand page
- Collecting customer feedback and suggestions
- Answering the queries
- Announcing offers and discounts
- Linking post and landing pages
Many social media sites also allow you to initiate the selling and buying process. For instance, Facebook and Instagram. When social media marketing is done effectively, it can promote a loyal following.
We all know what difference a video can make when it comes to promotion. To get the most out of your effort, consider making a video for your new service or product. You can create a demo video, tutorial, how-to, unboxing video, and so on to explain the relevance of your services or products. But, remember to keep your video crisp and short while creating a hook within the first few seconds.
To add life and quality to your videos, use a decent video maker that is cost-effective and feature flooded. A suitable video editing tool should be equipped with several audio and visual effects along with the premade templates to let you create amazing content.
If you don’t have any landing page yet for promoting your latest product or service, do not worry! If your new product is just an upgrade on the existing platform, you can still engage existing or dormant customers with a blog post. A blog about the newly launched product gives insights into the benefits, details and features. You can share this post via social media channels and emails with all the customers. A blog post is a great alternative to a landing page, providing you with many opportunities.
A trade-in program works well if your new product is an upgrade of an older one. With trade-in programs, people are more convinced to buy a new product with the credit or token they are already having. Additionally, you can resell the old products if they are still in good shape or choose to use them as giveaway items.
Letting your customers promote the new product or service for you is an unbeatable approach. You can ask your loyal customers to write an online review about your latest offerings or provide testimonial material. Such a strategy can convenience the new buyers based on your customer feedback and their trust in your brand.
Hosting a virtual event for promoting and launching your new product or service is an effective practice. You can host a virtual event on your page to generate traffic, which can help achieve more engagement and visibility. Some virtual event ideas include live Q&A sessions, live webinars, Facebook live, etc.
Many people make purchases via email, marketing messages, and campaigns. With email, you can spread the word about your new products and services while getting a good number of subscribers and sign-ups. You can use an email campaign for your new offerings or even opt for an email newsletter. These emails are distributed amongst your general audiences or subscribers with exclusive offers and deals.
So, these were some of the best practices to promote your newly launched offering. Apart from this, you can also opt for giving a complimentary upgrade, SMS coupons, introducing a loyalty program, practicing upselling, etc. We hope that, with these effective ways, you can boost the sales of your new products and services.